Meet Mark Williamson
Lead of Media Partnerships, Peapod Digital Labs
Mark Williamson currently serves as Lead of Media Partnerships for Peapod Digital Labs, a proud company of Ahold Delhaize USA. In this role he is focused on driving media revenue, vendor solutions and customer relevance by leverage assets owned by ADUSA’s great local brands, including digital, physical and data. He works with internal marketers, merchants and operators to create marketing programs and media platforms that CPG brands can use to drive their sales, equity and other key objectives.
Mark has over 15 years of progressive experience, including sales, marketing and financial consulting. Prior to joining Ahold Delhaize USA, Mark held various roles within the Walmart eCommerce and Sam's Club organizations, most recently as Director of Digital Activation & Partnership Marketing. Mark received his M.B.A from the University of Arkansas and a Bachelors of Marketing from Arizona State University. He lives in Central Pennsylvania with his wife and their five children.
Meet Helen Kurtz
SVP, Chief Marketing Officer, Foster Farms
Helen is the SVP, Chief Marketing Officer at Foster Farms, the leading branded poultry provider on the West Coast. Helen is responsible for running the P&L, revitalizing the brand, and driving innovation on this $2.5B business. Prior to her role at Foster Farms, Helen worked for 20 years at General Mills. Helen held a variety of positions of increasing responsibility, across multiple brands including Meals, Salty Snacks, Cereal, Fruit Snacks, Better Crocker, and the Yoplait business. Before Mills, Helen spent four years with Ashfield Capital Partners, a Wealth Management firm based in San Francisco. Helen earned her BA in Government from Pomona College, and her MBA from the Amos Tuck School of Business at Dartmouth College. Helen and her husband Mike live in Danville, CA where they relish the California winters and lemon trees in their backyard…and roll their eyes at their two children's complaints about missing the snow.